ANANTARA DESARU COAST RESIDENCES INTRODUCES RESORT BRANDED RESIDENCES CONCEPT TO MALAY PENINSULA

02/11/2020

Minor International, one of the largest hospitality, restaurant and lifestyle companies in Asia Pacific, brings its resort branded residences concept to Malaysia with Anantara Desaru Coast Residences – winner of the PropertyGuru Asia Property Awards’ Best Luxury Landed Development and Best Landed Development in Malaysia. Comprising 20 beachfront pool villas designed for family-friendly luxury, Anantara Desaru Coast Residences presents an exciting investment opportunity in an up-and-coming destination on the southern tip of the Malay Peninsula.

Developed jointly with Themed Attractions Resorts & Hotels (TAR&H), a subsidiary of Khazanah Nasional Berhad, Anantara Desaru Coast Residences features three- and four-bedroom luxury villas – each with between 3,100 to 6,426 square feet of fully furnished living space, a private infinity pool and direct access to the beach. The residences are managed, maintained and serviced year-round by the five-star Anantara Desaru Coast Resort & Villas, offering owners full access to the resort’s world-class facilities, including a private beach, a lagoon pool, an ocean-fronting infinity pool, Anantara Spa, a fitness centre, kids’ and teens’ clubs and a variety of restaurants.

“Branded residences – those that are managed by a global hospitality brand through an adjoining hotel or resort – offer exceptional benefits and versatility,” explains Mr. Micah Tamthai, Vice President of Real Estate, Minor International. “Leveraging the developer’s and operator’s combined expertise, they offer assurance in terms of quality and service standards, including those governing the safety and well-being of residents, for additional peace of mind amidst the current global pandemic.”

“The branded residences model also presents an opportunity for investors to generate both short- and long-term returns,” adds Tamthai. “With a full complement of resort amenities, buyers benefit from hassle-free home ownership, and the opportunity to earn returns through a resort-managed rental program. In locations like Desaru Coast, they will also benefit from capital gains arising from being a first-mover in a pioneering destination with vast growth potential.” Savills, in its 2019 Branded Residences Report, estimates that the average premium for branded residences over a non-branded product starts at 35% – rising to as much as 70% in emerging destinations.

The branded luxury residence sector is growing around the world, especially in Asia Pacific. According to a March 2020 report by C9 Hotelworks on the sector, Asia now has a third of the world’s branded residences. While Thailand, Vietnam and the Philippines lead Asia Pacific’s luxury branded residence development, it is just beginning to gain traction in Malaysia. According to the Savills report, of the 12 branded residences that were under construction in Asia Pacific in 2019, only three are located in Malaysia.

“Whether they’re purchasing a villa as a personal holiday home or as an investment property, Anantara Desaru Coast Residences offers owners a world-class luxury experience in a tranquil seaside resort, and the peace of mind that their asset will be well looked after to maximise returns,” concludes Tamthai.

Minor International’s real estate portfolio currently comprises nine branded residential developments in Thailand, Malaysia, Indonesia and the UAE under the Anantara, Four Seasons and St. Regis brands.

Anantara Desaru Coast Residences’ three- and four-bedroom villas are available for purchase at a starting price of MYR 7.5 million. For information about Anantara Desaru Coast Residences, please visit www.anantaradesaru-residences.com. A private viewing can be arranged by contacting +60 19 241 2296 or [email protected].

 

 

About Minor International

Minor International (MINT) is a global company focused on three core businesses: hospitality restaurants and lifestyle brands distribution. MINT is a hotel owner, operator and investor with a portfolio of 530 hotels under the Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands in 55 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South and North America. MINT is also one of Asia’s largest restaurant companies with over 2,200 outlets system-wide in 26 countries under The Pizza Company, The Coffee Club, Riverside, Benihana, Thai Express, Bonchon, Swensen’s, Sizzler, Dairy Queen and Burger King. MINT is one of Thailand’s largest distributors of lifestyle brands and contract manufacturers. Its brands include Anello, Bodum, Bossini, Brooks Brothers, Charles & Keith, Esprit, Etam, Joseph Joseph, OVS, Radley, Scomadi, Zwilling J.A. Henckels and Minor Smart Kids.

MINT’s luxury real estate developments are currently located in Indonesia, Malaysia, Mozambique, Thailand and United Arab Emirates.

For more information, please visit www.minor.com.

 

About Anantara

Anantara is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.

From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise. The portfolio currently boasts over 40 stunning hotels and resorts located in Thailand, the Maldives, Indonesia, Vietnam, China, Cambodia, Malaysia, Sri Lanka, Mauritius, Mozambique, Zambia, the UAE, Qatar, Oman, Tunisia, Portugal and Spain, with a pipeline of future properties across Asia, the Middle East, Africa and Europe.

For more information on Anantara Hotels, Resorts & Spas, please visit www.anantara.com.

 

Media Enquiries

Hwee Peng Yeo

Executive Vice President

Glodow Nead Communications

hwee[email protected]

 

Melissa Wijaya

Director of Marketing, Real Estate

Minor International

[email protected]